![]() The first coupon, a coffee and doughnut deal, includes a restriction on the number of coupons per person and on combining the coupon with other offers. The disclaimers on the above coupons are all fairly basic, but they still communicate essential details to the consumer. Images via Farmer’s Co-Op Oil Company, Rome’s Pizza, and DrainDoctor We’ve put together some real-life examples to help you gauge your own style and also provided a couple of generic sample coupon disclaimer texts to get you started. A general rule of thumb would be to create a disclaimer that not only lines up with any existing coupon or discount disclaimers you have on your website or in your brick-and-mortar, but also reflects your brand identity. The Federal Trade Commission (FTC) does require that any terms affecting the advertised price of a product need to be "clearly and conspicuously" printed near the advertised price and that any percentage or dollar amount reduction in price must be based off the price the product was “openly and actively offered for sale, for a reasonably substantial period of time.” In short, make your best effort to over-communicate and be honest in all your marketing materials Examples and SamplesĪs it is with all things in marketing, coupon disclaimer styles run the gamut from minimalist to over-the-top, staid and strait-laced to off-the-wall and silly. As long as you're operating in good faith and not out to take advantage of anyone, there aren't a lot of legal hoops you need to jump through. Just a little note about honesty and integrity. Statement that coupon redemption is subject to availability.Limitations on whether coupon can be combined with other offers.Statement limiting how many times the coupon can be used.Statement that coupon has no cash value.Adding a disclaimer to the coupons you produce allows you to clearly convey a number of important pieces of information, including (but not limited to): Why? Disclaimers help to protect the merchant and reduce confusion for the consumer. However, you will almost never see a coupon anywhere that doesn’t include at least a basic disclaimer. Read on to learn more! Do Coupons Really Need Disclaimers?įor the majority of the United States, coupon disclaimers are not required by law. In this article, you’ll find disclaimer examples as well as information about whether they’re necessary and what kinds of details they should include. However, it can be difficult at times to determine what, if any, details you should include about your promo code. These promo codes can easily be added to all kinds of marketing material, from postcards and flyers to emails and social media posts. One of the most popular strategies for drawing in new customers and keeping existing ones is to provide special offers and discounts that motivate consumers to choose your business over another.
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